Kidough

Problem

Families wanted kids to learn money habits through practical experience without turning it into lectures.

Responsibilities

• Aligned product input with the kid and parent experiences and the goals of financial education and family trust.
• Owned the overall UI and UX direction for the platform.
• Designed the complete product experience from concept to final interface.
• Created the product design system.
• Designed user flows for both children and parents.
• Developed wireframes, high-fidelity mockups, and prototypes.

Key Challenges

• Balancing hands-on learning for children with a setup flow that parents could trust and complete quickly.
• Designing two connected but distinct user experiences inside the same product.
• Making financial concepts feel approachable without losing the learning that comes from mistakes and responsibility.

Design Decisions

• Designed separate but connected experiences for kids and parents.
• Simplified financial concepts into child-friendly interactions built around practice and responsibility.
• Focused on strong visual clarity and intuitive navigation.
• Structured financial information so it worked for both children and parents and made learning progress easy to review.
• Used a shared design system to keep the product cohesive.

Outcome & Impact

Kids can now practice saving and budgeting through their allowance in a kid-friendly interface, while parents can guide the learning in the same system.

• Gave kids a hands-on allowance workflow with visible savings, goals, and consequences.
• Let parents guide the learning without having to micromanage every interaction.
• Made the financial-learning model feel more practical than a classroom lesson.
• Kept the kid and parent roles distinct while still feeling like one product.