Service Website & Ops Platform

Portland Pedal Power

Portland Pedal Power combined a public service website with internal operations tooling, so the experience had to connect marketing clarity with day-to-day order management.

Role
Product Designer & Frontend Developer
Focus
Service design, operations workflows, frontend implementation

Project Highlights

Product Thinking

Connected customer-facing messaging with operational realities so the service promise matched how the business actually ran.

Build Lens

Designed and implemented frontend-ready workflows across the website and ops platform so the public story and internal tools stayed aligned.

Outcome

Gave the team a clearer service story on the public site and a more dependable workflow foundation behind the scenes.

Problem

The team needed a dependable internal platform to manage orders, menus, customers, restaurant partners, and invoices while the public site kept the service story clear.

Responsibilities

  • Synthesized business and operational input into the internal platform requirements and supporting website story.
  • Designed and refined the order, menu, customer, restaurant, and invoice workflows.
  • Contributed to the public site where needed so the marketing story matched the operational reality.
  • Helped connect the customer-facing site with the team’s day-to-day workflow.

Challenge

The internal platform had to keep orders, menus, customers, restaurant partners, and invoices organized without slowing down the team, while still staying connected to the public service story.

Approach

I focused most of my work on the internal operations platform, shaping the order, menu, customer, restaurant, and invoice workflows while also helping the public site stay aligned with the business story.

Selected Work

  • Designed and refined the internal platform for managing orders, menus, customers, restaurants, and invoices.
  • Supported the public website so it matched the business story behind the operations layer.
  • Strengthened the connection between the marketing site and the back-office workflow.

Outcome

The team got a more dependable platform for running orders, menus, customers, restaurants, and invoices, while the public site communicated the service with clearer positioning and stronger continuity.

Need this kind of work?

Portland Pedal Power homepage hero and introduction

Portland Pedal Power homepage hero and introduction

1 / 2